About Us

About Trinkety Paws Trade

Award-winning, handcrafted BioThane® dog accessories - made in Northamptonshire, trusted by stockists across the UK and in 28+ countries.

Why stockists choose Trinkety Paws

We’re not a brand you have to convince your customers to buy. We’re a brand they’ve already heard of, already searched for, and in many cases already own.

Trinkety Paws is the UK’s leading maker of handcrafted BioThane® dog accessories - beautifully designed, genuinely waterproof, and made by hand in our Wellingborough workshop. We ship to over 28 countries, fulfil 800+ products a month, and have built a loyal customer base of over 20,000 buyers many who return season after season.

Stocking Trinkety Paws means giving your customers access to a brand with a genuine story, proven consumer demand, and a product range that delivers strong sell-through across every channel.

18,000+  orders fulfilled in five years

3,600+  five-star reviews across Etsy, Trustpilot and our website

28+  countries supplied - proven international consumer demand

800+  products handcrafted every month in our Wellingborough workshop

4  industry awards including PetQuip 2023 and PIF Best Product 2024

 

The product range

Every Trinkety Paws product is designed and made by hand in our Northamptonshire workshop using genuine BioThane® - the same waterproof, wipe-clean, odour-free material trusted in professional horse tack for decades.

With so many collar and lead designs available, the range is broad enough to anchor a dedicated display or integrate naturally into an existing pet accessories section. Our bestseller bundles are specifically designed to help new stockists build a cohesive, well-balanced display from day one.

Consumer demand is already there

One of the most common things our stockists tell us is that customers come in asking for us by name. Our direct consumer presence - 18K+ Instagram followers, 12,800+ Etsy sales, national press coverage and a highly engaged customer community - means your customers are likely already aware of Trinkety Paws before they walk through your door.

We list our trade stockists on our direct consumer website, so customers searching for where to buy us locally are actively directed to our retail partners. You’re not just stocking a product - you’re benefiting from an existing and growing customer base looking for somewhere to find us in person.

We also feature and support our stockists on our social media channels - so when you stock us, we tell our audience about you.

 

Simple trade terms - designed to make your life easier

We’ve built our trade programme around one principle: make it easy to work with us.

First order MOQ	£150 minimum on your first order - enough to build a proper display, small enough to trial the range with confidence.
Ongoing MOQ	None. After your first order, restock exactly what you need, when you need it. No minimum, no pressure, no waste.
Bestseller bundles	Pre-selected bundles of our bestselling lines, designed to build a cohesive display easily and save you money versus ordering individual lines.
Pricing access	Full trade pricing is available once your account is active, after your two-minute registration. Fill the stockist application form on our homepage.
Ordering	Simple online ordering via the trade portal once registered. Quick, clear and straightforward. Alternatively you can phone or email us with your order too.
Custom Orders	Available on request. Email info@trinketypaws.co.uk to discuss requirements, timelines and pricing. Tell us what you have in mind and we can hopefully help bringing it to life.
White label or Own Label Production	We offer white label or production with your own label for partners requiring own-brand products. Get in touch to discuss.

 

Stockist support — we’re in it with you

We don’t just supply and disappear. We genuinely enjoy working with our stockists and we’re set up to support you properly from day one.

✓  Branded marketing materials  We can supply branded point-of-sale materials to help your display stand out and communicate the Trinkety Paws quality story to your customers.

 

✓  Fully stocked branded displays  For stockists who want a turnkey solution, we can supply a fully stocked, branded display unit ready to go on the shop floor.

 

✓  Image rights for online stores  You’re welcome to use our professional product photography for your online shop, social channels and marketing materials. Prefer to shoot your own? That’s absolutely fine too.

 

✓  Social media support  We regularly shout out and feature our stockists on our own social channels. When you stock us, we tell our audience where to find you.

 

✓  Stockist listing  All active stockists are listed on our direct consumer website, actively directing customers to your location.

 

✓  Ideas and collaboration  We love talking to our stockists about what’s working, what their customers are asking for, and what we can do better together. Pick up the phone or drop us an email - we’re always up for a conversation.

 

Who we are

Trinkety Paws was founded in 2019 by Nadine Berger, who started making BioThane® dog accessories for her own dogs, Ozzie and Cooper when she couldn’t find anything good enough on the market. What began at a dining room table in Northamptonshire grew into a full-time business, then an award-winning brand, then a team of eight making countless products a month by hand in our Wellingborough workshop.

Today we supply direct consumers, independent retailers, and national chains across the UK and in 28 countries. In 2025 we expanded into the equestrian sector with the launch of Trinkety Equine - bringing the same BioThane® quality to horse tack.

We’re a real team, in a real workshop, making real products by hand. That’s what your customers are buying - and it’s what makes Trinkety Paws easy to sell.

Ready to stock Trinkety Paws?

Getting started takes two minutes.

Register online	Complete the two-minute form on our homepage - instant access to pricing and ordering.
Custom enquiries	info@trinketypaws.co.uk
Already a stockist?	Log in to your account to restock, browse new lines and access your trade assets.

 

For dogs who live life to the fullest.

Trinkety Paws Trade - Handmade in Wellingborough, Northamptonshire.